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• Approach
• Critical Success Factors
• Media Strategy
• High Technology
• Core Competencies
• Web

approach

InfoSol approach combines experienced PR professionals with:

A disciplined, analytic approach to formulating strategy and evaluating results through InfoSol's own CSF (Critical Success Factors) methodology and CUMULUS® research framework

Evolved full spectrum media relations

Best of breed online PR and collaboration technology

Fast and efficient Core Competencies

InfoSol portal/Customer/Media.

InfoSol's approach was designed from the ground up to generate more PR impact through greater competitive insight and deeper differentiation with analysis and other influences, and higher volume of more strategic tiers media coverage.

InfoSol's approach is a complete re-thinking of the traditional practice of PR-taking full advantage of vast changes in the online - offline media arenas with a range of leading-edge internet based PR and collaboration technology and evolving best practices in team structures and Core Competencies.

We believe that PR is in the driver's seat and should lead and direct the Marketing program because:

• PR is linear
• PR uses the slow buildup
• PR reaches somebody
• PR is other-directed
• PR is inexpensive
• PR is serious, creative and credible
• PR is brand building