Event 4.0

Event 4.0

So does that mean it’s time to scrap events once and for all? Maybe not. Instead, it may be wiser to recalibrate the way to look at an event and what to achieve from it. By taking a more holistic approach to events and viewing them more as content creating machines, an event’s value and ROI can be exponentially increased so that it not only generates traditional media coverage, but also yields plenty of engaging content that can help boost click-throughs, improve social media engagement and bolster SEO.


Content Creating Machines

Share valuable content before, during and after an event so that it not only generates traditional media coverage and improves social media engagement, but also yields plenty of engaging content that can help boost click-throughs, bolster and engage - relationships and interactions with the brand- with its Key Constituencies.

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Our Approach

Recalibrate the way to look at an event and what it is expected to achieve from it, taking a more holistic approach viewing it more as Content Creating Machines to exponentially increase the event’s value and ROI.

  1. Leveraging engaging and shareworthy organic and paid content –before, during and after an event- to:
  • Boost click-throughs, improve social media engagement and bolster SEO.
  1. Create and share content with Media Outlets, Digital Influencers and Brand Advocates to impulse the theme before, during (real- time) and after an event.
  1. Generate coverage in niche media.