CSF: communication strategy and tactics to support our customers' business strategies
CUMULUS®: Media Research, Strategic Planning and Performance Evaluation.
GI is the creator of CUMULUS® a media research, planning and performance measurement tool which fills the gap between the high-end tradition flavored products offered by corporate agencies and the often ad hoc processes used by smaller firms. CUMULUS® reports provides GI teams and customers with a disciplined analytic framework for gaining competitive insight; creating well-informed actionable PR strategy and plans; and for evaluating delivery on objectives and program impacts from a combined quantitative and qualitative perspective.
CUMULUS® reports provide a comprehensive and easy to grasp analyses of competitive positioning, messaging content, announcements, media coverage, key trends and PR strategies across defined sets of competitors within specified timeframes. They deliver vital competitive positioning, messaging and coverage insight that is critical for formulating plans that are truly strategic. CUMULUS® reports allow executives to quickly become well informed about the media dynamics across an entire space and range of competitors. And they provide GI teams and customers with quantitative and qualitative benchmarks to help in setting objective and evaluation results-in relation to those of key client competitors.
The account team itself performs the analyses together with our research department. CUMULUS® gives important and detailed information to every GI team about what is really occurring in their customer's competitive PR space.
CUMULUS® analyses are incorporated into GI PR's agency of record relationships.