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• Approach
• Critical Success Factors
• Media Strategy
• High Technology
• Core Competencies
• Web

Evolved full spectrum Media Relations

Wherever you look, there is a dramatic shift to PR oriented Marketing. PR allows you to tell your story indirectly through third-party outlets, primarily the media. What build brands are media messages. The more messages, the more favorable the messages the stronger the brand.

GI's PR professionals maintain solid, up-to-date journalist relationships across the full spectrum of print, broadcast and online outlets.

Beyond these relations, our highly successful practice is built around the powerful concept of our Visibility Core Competency: Segment, Know, Educate, Inform and Provide Feedback. Our tier segmentation goes a step further with deeper analysis of media based on: Touch, Move and Keep.

Guided by CUMULUS® research and PR tools, GI careful management of relationships and orchestration of planned announcements, proactive story pitches, editorial calendar submissions, speaking engagements, product benchmarks, white papers, case studies and news pitches generate a greater volume and more consistent coverage for our customers.

Our market intelligence department produces a daily summary of major media news to allow executives to quickly become well informed across a space and defined "range of competitors" activities in the local market.