In addition to securing media opportunities for our clients, InfoSol has prepared over 500 company executives with media training sessions to enhance and maximize their communications skills and techniques to communicate effectively with a variety of audiences, including the media.
Well-spoken thought leaders are the vehicles to building your company’s brand and establishing competitive differentiation. Interacting with media is a highly specialized skill that requires training.
InfoSol has a proven process for working with your executives to help them perform at their best and improve success rates during interactions with important audiences. That’s why having an media training is a must – whether conveying good news about the company’s performance, products, or services, or discussing a serious problem – executives need confidence and competence to succeed.
InfoSol works with executives to assess their current skills and custom-tailor the best approach and messaging to be used when speaking with reporters to help reach the company’s communication goals.
What we do for you
We offer a customized training that provides executives with intensive training and practice. Our media training service is centered on your team’s needs.
Customized training: We provide training on introductory skills that prove invaluable in mastering new spokesperson responsibilities – covering everything from news value to different types of interviews. For more seasoned, savvy executives, we hone and polish skills vital to effective communication including body language, tone and speaking in sound bites and the three communication pillars-key messages, sensitive issues and corporate communication guidelines.
Role play and preparation: Our interview sessions simulate the five types of questions most frequently asked in interviews and ensure executives are comfortable with their messaging, timing and body language, as well as responding to difficult questions and bridging a negative conversation back to their main subject.
At the end of the sessions, we provide an evaluation of the executive’s strengths and weaknesses, as well as video files of the interviews to improve the spokespersons' performance.
“It was a fun experience with a talented team that was great to work with. I believe future public speaking engagements and media opportunities will be better encountered and will help reach the company’s goals.
- Iván Alvarado, Cielito Querido Café