Top five benefits of developing a crisis response plan:
- The mere act of creating a plan often establishes heightened awareness of crisis risks throughout the organization. By identifying and prioritizing the events that could threaten normal business operations, an organization can take a big step toward establishing a risk aware culture that embraces the idea that things can go wrong so it is worth devoting time and resources to anticipating potential problems.
- Crisis planning can reduce the seriousness of a crisis. Once an organization has identified high-priority vulnerabilities, the list can provide the basis for initiatives aimed at reducing risks.
- Crisis planning reduces the time it takes for an organization to respond to a crisis. In this era when everyone carries a smartphone capable of going live with video for a worldwide audience, organizations must respond effectively and immediately when crisis hits. A crisis response plan establishes responsibilities and provides a framework for decision-making designed to involve leadership and accelerate response.
- Crisis planning helps an organization identify a crisis. It is common for organizations in crisis to fail to identify the seriousness of their situation until more harm is done than is necessary. A crisis plan includes a clearly articulated definition of what constitutes a crisis so the crisis plan can be activated and leadership mobilized. Every organization has its own parameters for a crisis. We believe a crisis is an event's impact on normal business operations and most of all on its reputation because of negative media coverage.
- Crisis planning can remind an organization what matters most. In a crisis, it is easy for a company to take on a victim mentality. However, assuming the role of victim is just about the worst thing a company can do in a crisis. A crisis plan includes the company's mission statement to ensure the company's actions and words are consistent with its core ideals. A crisis plan also lays out a few universally applicable crisis messages: We Care, We're Responding and We're Investigating (or helping with the investigation).
Ensuring that a caring and compassionate message is at the forefront of an organization's public response to crisis can go a long way in positioning the company positively even if the circumstances are terrible.
Managing Crisis Communication - No matter if it is a software, service or product failure, InfoSol helps you to navigate the storm. Our process guides clients from plan – communication where the crisis started - to real-time monitoring and issue escalation.