When it comes to building brand awareness, increasing visibility, connecting with your target audience and building trust, there’s no pursuit more powerful than building trust. And in a world where consumers are savvier, more demanding, and more empowered than ever, brands and businesses need to up their content efforts to engage, inspire and convert.
Many companies struggle with their content strategy because:
1) Do not know what to write
2) Lack of time
3) Are not comfortable with their ability
4) Need a track on how to leverage content
…So, this is where we can help you!
We create useful authoritative content, optimized for boosting search engine rankings with search words aligned the way Buyer Personas search for our client’s products, solutions and services during the customer journey to:
- Educate; build trust and credibility as an authority in its industry.
- Increase brand awareness, visibility and boost SEO.
- Engage buyer personas strengthening customer loyalty.
- Continue generating traffic long after publication.
- Monetize forward thinking (Thought Leadership) providing the best and deepest answers in a sustained way, turning brands and their leaders into authorities and a sector's benchmark for their markets.
…and support inbound marketing efforts.
What type of content are we doing for our clients?
InfoSol’s in-house CECREA® (industry specialized journalists that develop content for our clients) produce great content on behalf of your company integrating a strong message and a search word strategy into every piece of content, regardless of the platform.
- For Earned Media:
- Feature & Bylined Articles for media outlets.
- Crafted content for Digital Influencers that their followers want to read, see, listen, share, like and comment- driving brand visibility.
- C-suite niche publications that showcases their expertise to a segmented audience.
- For Owned Media:
- Content for our clients web page, blog, social media, newsletters, whitepapers, success stories, internal communications, etc. in diverse formats for different communication channels.
Every company has useful information they would like to share with their target audience to increase brand awareness and visibility, InfoSol’s content services can help you do just that.
We’d like to share with you this success story of one of our clients, in which content was the cornerstone to achieve greater brand exposure.