Do you want your business to be perceived in a certain way? Do you want your customers to remember and describe your company using certain words? Then you need key messages.
Key messages are those phrases and words you want your audience to hear and remember. They persuade your audience and build trust and credibility of the brand and support the achievement of business objectives. In addition, they can help address a crisis situation that could damage the image and credibility of the company.
Have you ever wondered what you should do to make your messages get the effect you want?
When you know instantly what you want to say and how you want to say it, you quickly differentiate yourself from the competition, demonstrating your unique value proposition.
Key messages must be fluid, persuasive and motivate your target audience to take action. Developing powerful key messages will benefit a positive brand reputation on what it does, what it says and what is said about it, making your current customers, employees, prospects and other key audiences maintain loyalty, credibility and continued trust and will want to know more about you and your company.
Effective messages should catch your audiences´ attention, telling how you can solve their problem, why they should trust you, and why they should choose or continue to do business with you over any other options they may have.
The messages must "speak" to your target audiences, so it is necessary to write them strategically, audience-focused and aligned for all channels and platforms.
Compelling messages open the doors to new customers, build credibility and confidence in your stakeholders and are the key to business success!
At InfoSol we know you only have a few seconds to capture the attention of your target audience and make an impression. We help you develop your key messages to make the most out of those precious seconds.