The dominance of the Internet, a 24/7 news cycle, digital influencers and the outsized role of social media has changed how and why events are executed, and with it, how to extend the brand experience beyond the four walls of an event to a larger audience —ultimately maximizing an event’s value and ROI.
And so, it is time to recalibrate the way to look at an event and what you hope to achieve from it. Through the integration of Traditional PR and Digital PR, we know who will “cover” events remotely to maximize the exposure of an event, either owned or a participation in an industry event.
Taking an integrated approach to events and viewing them more as content creating machines, you can in fact maximize an event’s value and ROI so that it not only generates traditional media coverage, but also yields plenty of engaging content that can help increase brand awareness and visibility, customer loyalty, boost click - throughs, engagement in social media, digital influence, social mentions and reinforce SEO.
It's time to evolve our thinking, when it comes about maximizing the ROI on the value of hosting an event, and strategize how to achieve a greater marketing impact.
Read how one of our clients increased an event's ROI amplifying its content.