Launch Events 4.0

Increasing the value of time and money spent
on brand launch events.

The dominance of the Internet, a 24/7/365 news cycle, influencers of every stripe and the outsized role of social media has changed how and why launching events are executed, and with it how to extend the brand experience beyond the four walls of a launch eventto a larger audience —ultimately maximizing a launch event’s value and ROI.

It is time to recalibrate the way to look at a launch event and what you hope to achieve from it. Taking a more holistic approach to launch events and viewing them more as content creating machines, you can in fact maximize an event’s value and ROI so that it not only generates traditional media coverage, but also yields plenty of engaging content that can help increase brand awareness and visibility, customer loyalty, boost click - throughs, improve social media engagement and bolster SEO.

Read how one of our clients increased an event's value and ROI, amplifying its content beyond the four walls, achieving a greater marketing impact.