One of the biggest challenges, without a doubt, is to demonstrate the value of communication actions and their contribution to the achievement of business objectives.
Savvy professionals are looking for ways to demonstrate how media engagement, influencer engagement, and social media efforts impact the marketing mix.
With a wide variety of metrics available, it can be difficult to select the right combination. Our team of RAAI® KPIs (InfoSol’s Research, Analysis & Analytics), using proprietary tools and third-party sources, through a deep and segmented analysis has selected the elements that we consider the Essential KPIs to determine which initiatives should continue, discontinue or to get better.
Although each client's definition of success is different, we are convinced that it is essential to demonstrate the true impact of communication on earned, owned, paid and shared media and, most importantly, its contribution to the achievement of business objectives.
Do you want to know how we demonstrate the value that communication strategies bring to the achievement of marketing objectives? Learn more about our performance metrics for Traditional PR, Digital, Social Media and Digital Marketing. Contact us.