Encompass a wide range of components, but its most prominent initiative is outreach to printed media outlets, television and radio. Positive, extensive brand building is the main role of traditional PR and this is something that always will be worth it.
An integrated (holistic) communication strategy optimizes your communications and ensures that the message you send is consistent and continuous to increase awareness and visibility of your brand in all the channels that share it. If you are everywhere, your consumers will find you when they are looking for your products or services.
The benefits of integrating traditional media (printed media, radio and TV) into your promotional mix become clear when you consider the diversity of the modern consumers. Today, people discover what is important to them through a combination of old and new media. Remember that your buyer personas can be part of a generation that sees, hears or reads your content through traditional media.Read more