Public Relations Services

Intelligent Public Relations are increasingly about communicating credibly with key audiences who affect business results through enhancing awareness, understanding and commitment to a brand and is an essential part of any marketing strategy aimed at sustaining and raising standards of performance and credibility.

At its heart, intelligent public relations through a holistic approach, aims at raising brand awareness and increasing its visibility to attract new customers, maintain existing clients, recruiting and retaining new employees and gaining financial investments.

Today, with a public more equipped with mobile and social media tools to communicate quickly about your brand - good or bad - means that establishing a strong reputation – what you do, what you say and what others are saying about you, has become more critical for long-term success.

Relación con Medios Tradicionales

TRADITIONAL PUBLIC RELATIONS

Encompass a wide range of components, but its most prominent initiative is outreach to printed media outlets, television and radio. Positive, extensive brand building is the main role of traditional PR and this is something that always will be worth it.

An integrated (holistic) communication strategy optimizes your communications and ensures that the message you send is consistent and continuous to increase awareness and visibility of your brand in all the channels that share it. If you are everywhere, your consumers will find you when they are looking for your products or services.

The benefits of integrating traditional media (printed media, radio and TV) into your promotional mix become clear when you consider the diversity of the modern consumers. Today, people discover what is important to them through a combination of old and new media. Remember that your buyer personas can be part of a generation that sees, hears or reads your content through traditional media.

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Relación con Medios Digitales

DIGITAL PUBLIC RELATIONS

When it comes to growing a business there are multiple things that you can do to bring success, but the most important thing you can have is good visibility.

A top-notch intelligent public relations strategy has always been an essential part to any company’s marketing plan. This now includes Digital PR. Here are four serious benefits of utilizing Digital PR in your smart communications.

  • Increase exposure of your brand… basic need to reach new audiences.
  • Brand reputation and identity… to encourage conversations around your brand and boost sales.
  • Expand ability to track ROI… lets you see the true impact of a Digital PR campaign and make adjustments to future campaigns.
  • Convert readers to buyer personas… allows you to cater your marketing efforts to self-educating buyers.

Building an audience to continue building your business.

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Creación de Contenidos

Content Creation

Good content snatches attention, but great content inspires action.

In a world where consumers are savvier, more demanding and more empowered than ever, brands and businesses need to increase their content efforts to engage, inspire and convert.

With digital technologies constantly evolving, highly searchable and shareable content is the key to success as a proponent of thought leadership and inbound marketing.

Many companies struggle with their content strategy because:

1) Do not know what to write
2) Lack of time
3) Need a track on how to leverage content

…So, this is where we can help you!

InfoSol’s in-house CECREA® (journalists specialized by industry) can produce great content on behalf of your company integrating a strong message and a search words, regardless of the platform.

Every company would like to share contents with their target audience to increase brand awareness and visibility, we can help you do just that.

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Métricas

PR METRICS (KPIS)

If you do not analyze something in detail, how can you tell if it is getting better or worse?

To measure the success of integrated communication campaigns requires a qualitative and quantitative point of view. It is important to agree -in a transparent manner– on objectives and metrics (KPIs-key performance indicators) when starting a campaign, fundamental for assessing visibility and engagement factors.

The primary objective of an Integrated Intelligent Public Relations strategy is to increase awareness and visibility of the brand, to achieve engagement (a relationship with customers to promote brand loyalty and awareness), through consistent messages in each communication channel (owned–earned-paid) and it is imperative to establish objectives and measure progress of the contribution of each channel in the achievement of this common objective.

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Desarrollo de Mensajes

Creating Powerful Key Messages

Building credibility and trust to persuade your audiences.

Those clear, attractive and consistent words and brief phrases designed to persuade your audience, showcase the company's distinctive value proposition and what sets it apart from its competitors ... are Key Messages!

Key messages reflect what an organization is and generate remembrance in the minds of the target audience, with the mission of transmitting the benefits of how your unique value proposition will solve their needs, why they should trust you, and why they should choose or continue to do business with you over any other options they may have.

Remember, messages are a vital part in building a reputation (the result of what you do, what you say and what others say about you).

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Desarrollo de Mensajes

THOUGHT LEADERSHIP

Profitable Brilliance.

In an economy based on wisdom, it is no longer about what you know, but about what you do with what you know, it is about trust, transparency and collaboration and the organization and its leaders should be catalysts for growth through Thought Leadership.

What is Thought Leadership?

At its core, Thought Leadership is a type of content marketing where you tap into the elements of a thought leader -talent, experience and passion- to give the best and deepest answers, to the most important questions and / or doubts on a particular topic, in the formats that the target audience likes to consume.

Becoming a thought leader is making money and making history.

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Crisis Comunicacional

COMMUNICATION IN TIMES OF CRISIS

Crisis planning can reduce risks and speed up crisis response.

Every business -even small businesses- is at risk of a crisis and need a crisis response plan just in case.

Take a look at some of the benefits that businesses get as a result of going through the crisis planning process.

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Entrenamiento en Medios

Media Training

Discover the benefits of this invaluable tool and make your encounters the ideal space to monetize 'thinking' making memorable stories.

InfoSol has prepared over 500 company executives with media training sessions to enhance and maximize their communications skills and techniques to communicate effectively with a variety of audiences.

We work with executives to assess their current skills and custom-tailor the best approach and messaging to be used when speaking with reporters to help reach the company’s communication goals.

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Comunicados de Prensa 4.0

Press Release 4.0

One of the most powerful and far-reaching tactics in a company’s communication strategy.

People now have control over where, when, and how they use information, so a press release – is one of the most powerful and far-reaching components in a company’s communication strategy - it’s no longer about feeding into a traditional news cycle it’s about providing relevant content when, where, and how potential buyers, digital influencers and customers will consume it and incorporate it seamlessly into a content marketing campaign.

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Evento 4.0

Event 4.0

Increasing the value of time and money spent on events.

The dominance of the Internet, a 24/7 news cycle, influencers and the outsized role of social media has changed how and why events are executed, and with it, how to extend the brand experience beyond the four walls of an event to a larger audience —ultimately maximizing an event’s value and ROI.

Today, events should be a big content marketing hub to increase brand awareness and visibility, customer loyalty, social conversations, digital influence, mentions and publications engaging more buyer personas with the brand.

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Auditoría

TRADITIONAL EARNED MEDIA AUDIT

To optimize your communications strategy, it is essential that you conduct a traditional media audit to establish benchmarks on your publications, as well as the participation of your competitors. One of the most common reasons behind the failure of most strategies is the lack of an actionable and additive analysis.

Remember, in today's world, your brand faces a tough competition to win the attention of more audiences and attract more customers. Increasing awareness and visibility of your brand, requires a carefully crafted plan. A careful and honest traditional earned media audit, before launching an Integrated Marketing Communications campaign, will help you reduce the chances of failure.

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Reconocimiento

Third Party Recognitions & Awards

Give instant credibility, elevate the perception of innovation, and move you to the front of potential buyers’ minds.

Awards can give instant credibility, elevate innovative products, and move you to the front of potential buyers’ minds. Awards come from great products, great services, and a great program that lands opportunities that matter to customers. We can help you.