The use of traditional media adds weight and validity to what is shared, providing another narrative of the content and giving credibility of refutable third parties - those seeking for news online recognize and prefer news that come from established reliable news sources (e.g. Alto Nivel, Forbes, Reforma, etc.) - hence the importance of Traditional Public Relations.
Our successful practices, as a PR firm, of over more than 25 years of experience are based around the concept of our Media Relations Program (MRP):
- Informing and
Allowing us to help organizations achieve goals, reach their target audiences / buyer personas and spread their messages through the appropriate traditional communication channels, primary role of Traditional Public Relations.
PR is a powerful tool to influence and impact opinions. Get a glimpse on the benefits of a Public Relations Program and its potential in this success story.