Monica Soto

Digital PR Manager

15+ years of Digital / Social experience

Monica is responsible for identifying, reach out and develop organic relationships with micro-influencers, planning, implementing and optimizing campaigns, multimedia content, KPIs, as well as executing paid micro- influencers’ amplification strategies.

There is no question that organic and paid influencer marketing has become a standard component in the marketing mix for many brands, Monica partners with our internal teams extending our clients’ customer experience, planning and delivering  earned, shared and paid campaigns across multiple platforms to introduce the brand to a network of potential sales leads and future referees.

She has an advanced knowledge of social media and how digital/social media fit within the communications mix, prior to assuming her current role as Digital PR Manager; Monica developed social media, content and SEO positioning strategies and is currently a professor in Marketing, PR and Digital Journalism.

Monica holds a Master of Education and New Technologies and a BA degree in Journalism and Communication from UNAM (Universidad Nacional Autonoma de Mexico (UNAM).

Cristina Valezzi Adriana M. Bravo

 

 

Mónica Soto