Transforming imagination into reality

Roland DGA Corp. is the U.S. based marketing, distribution and sales unit of Roland DG Corporation of Hamamatsu, Japan. Roland is a worldwide leader in sign, graphic arts, vehicle graphics, UV, photography, engraving and 3D modeling industries. Roland DG is the world’s number one provider of wide format inkjet printers for the graphics market.

The Challenge

Increase awareness in LATAM countries of Roland DGA brand, through niche media in different industries, and highlight through valuable content its Customer-Driven Organization, and its dedication to its customers’ requirements for training and support as well as for innovative, high-quality products that perform reliably.

The Strategy

A holistic communication approach, used continuously, constantly and consistently, to boost brand exposure with its buyer personas, considering the spectrum of earned-owned media, with a strong emphasis on digital influence.


  • Multiplatform amplification of valuable content on printing trends and how these represent a fundamental shift in the opportunity to transform business operations and profitability models in a really positive way by streamlining and adding flexibility and value at many levels.
  • Transmedia storytelling (infographics, videos, imagery, etc.) - Using multiple social media platforms to nurture closer relations with organic digital influencers to turn them into brand ambassadors and boost engagement with buyer personas.
  • Seasonal events: Children and Father's Day, and Christmas.
The Results
  • Adding to its inbound marketing - Increased longevity of "searchable" and "shareable“ valuable content for the customer journey, of  some its key markets: wide format commercial printing, screen printing, apparel, promotional products, dental equipment and education (350+ publications / social mentions - 85% digital and 15% traditional niche media).
  • Organic digital influence - To improve engagement and bolster SEO, messages were amplified through 140+ mentions in social platforms on wide format printing, technology, signage, personalization, automotive, educational, dental and 3D printing market niches.
  • Engagement - Driven by 50+ interactions with digital influences, media and journalists using social platforms to reach its buyer personas.