Online brand awareness and reputation: +10 publications, both in print and online key media outlets, increasing VMware brand awareness and its online visibiity and reputation through Pat Gelsinger’s vision on the innovative and cutting-edge ideas of VMware as an authority and ITC sector reference, through his knowledge, advice and experience to drive organizations through high-performance tools.
Boosting inbound marketing:
- Online media publications helped give greater longevity to valuable contents on Pat Gelsinger’s vision, on the era of the technological superpowers - Cloud, Mobility, Internet of Things and Artificial Intelligence- and how their combination generates great advantages for the efficiency of Mexican companies.
- Supporting its inbound marketing and SEO positioning, optimized content with key search words and backlinks made content searchable and shareable, key to drive the brand´s thought leadership (content that answers questions of potential clients and guides business decision making).
Organic influencer marketing: +20 mentions of organic micro influencers, media and journalists who use social networks amplified the contents of VMware and its CEO, focused on his vision of tech superpowers in niche markets such as technology and business, introducing VMware to a network of potential buyers and future promoters of the brand.