We helped Roland DGA develop, deploy, and manage a sophisticated social media strategy to strengthen relationship with its LATAM markets, increase brand awareness, boost visibility, and increase customer loyalty.
We led the Latin America social media strategy, focused on driving audience growth and engagement.
Using deep knowledge of key messaging pillars – the key benefits delivered by the value proposition - we developed an engaging content marketing strategy, aligned to its marketing campaigns, shared with relevant media outlets, as well as paid ads driving community growth and interactions through different multimedia content - answered the most important questions in the minds of its audiences- leveraged newsjacking, market trends, seasonal events, and PR tactics.
To amplify owned content and earned media, InfoSol built and managed highly targeted paid campaigns to attracting new audiences creating meaningful pathways to conversion and supporting the social strategy for all major Roland DGA’s events, driving attendance, authoritative content creation and maximizing on-site engagement.
Organic and paid social campaigns delivered significant audience growth and engagement driving potential customers through the sales funnel.
Direct inquiries on Roland DGA products information – Annual Avg.