Roland DGA

“Large-Format” Reach

We helped Roland DGA develop, deploy, and manage a sophisticated social media strategy to strengthen relationship with its LATAM markets, increase brand awareness, boost visibility, and increase customer loyalty.

The program

We led the Latin America social media strategy, focused on driving audience growth and engagement.

Using deep knowledge of key messaging pillars – the key benefits delivered by the value proposition - we developed an engaging content marketing strategy, aligned to its marketing campaigns, shared with relevant media outlets, as well as paid ads driving community growth and interactions through different multimedia content - answered the most important questions in the minds of its audiences- leveraged newsjacking, market trends, seasonal events, and PR tactics.

To amplify owned content and earned media, InfoSol built and managed highly targeted paid campaigns to attracting new audiences creating meaningful pathways to conversion and supporting the social strategy for all major Roland DGA’s events, driving attendance, authoritative content creation and maximizing on-site engagement.

Results

Organic and paid social campaigns delivered significant audience growth and engagement driving potential customers through the sales funnel.

Brand awareness, visibility and positioning

28K+

People reached, per social media channel, to encourage bidirectional communication with Roland DGA.

1M+

People who saw Roland DGA's content allowing more people to see / hear its messages, trade associations included, amplifying brand visibility in an audience with common needs introducing the brand to a network of potential buyers and future referees.

Engagement

8.5K+

Accesses to website driven by content posted in Facebook.

17K+

Interactions achieved by content shared by the brand with its followers, driving eWOM / Buzz marketing and stimulating the creation of a community.

Customer Service Support

200+

Direct inquiries on Roland DGA products information – Annual Avg.