Press Release 4.0
People now have control over where, when, and how they consume information, so the modern press release – one of the most powerful and far-reaching components in a company’s communication strategy - is no longer about feeding into a traditional news cycle is about providing relevant content when, where, and how prospects, digital influencers, and customers will consume it and incorporate it seamlessly into the rest of a content campaign.
And how to adapt it for both on and offline success?
The Press Release 4.0 was selected as the tool to address our client's challenge, because in a world of social media and blogging it only makes sense that press releases, must also continue to evolve with the latest communication channels, it should be written with niche digital influencers and social media users in mind; should have more in common with a postable article (an online magazine or blog may grab the press release in full), easily accessible facts are a must and absence of sales-speak is just as important. Dry content is out. Engaging readability is in.